Episode #105 – Brad Todd: Pace Your Rage

Jason Micheli —  July 27, 2017 — Leave a comment

For Episode #105, we talked with Brad Todd, a founding partner of the political consulting firm On Message

Brad talked with us about his new book, The Great Divide, about the Trump voter. Along the way he opines on gun rights, why United Methodist apportionments are bad, what Amazon portends about the future of both the Republican Party and the United Methodist Church, and why progressives need to pace their rage.

Brad earned his first paycheck as a writer at age 14 and he hasn’t shut up since. A refugee from journalism, Brad managed winning campaigns and led a state party before stumbling onto his future and present as an ad-maker.

Brad’s 2014 clients defeated three incumbent Democratic U.S. Senators in a single election cycle, a feat unmatched by any Republican media consultant in 34 years. Brad’s ads have been noted in the national media as “devastatingly effective” (Washington Post) and “jazzy, edgy, and hip – everything you don’t expect in politics” (USA Today).

A sixth-generation native of the rural Clax Gap community in East Tennessee, Brad is known for advertising that matches the cultural nuances of his clients’ districts and elevates their own unique personalities.

Brad’s candidate clients have included six U.S. Senators, three Governors, and more than two dozen congressmen. Todd’s firm, OnMessage Inc., is the only media firm to have beaten a House Democratic incumbent in each of the last four election cycles. In 2010, Todd was the lead consultant for the Republican takeover of the United States House under the leadership of Rep. Pete Sessions and the National Republican Congressional Committee.

Outside the candidate arena, Todd has earned national recognition for his advertising on the issue of school choice and he has provided strategic and brand building advice for professional sports organizations.

He has a B.A. from Rhodes College and an M.A. from the University of Missouri School of Journalism.

Brad frequently writes opinions columns. Many are published in POLITICO, CNN.com, Roll Call, FoxNews.com, and appears on the Meet the Press Daily with Chuck Todd.

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Jason Micheli

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