Chuck Knows Church: Egg on My Face

Jason Micheli —  March 16, 2014 — 3 Comments

chuck_knows_church_JCRYTPLT-300x142In case you don’t already know, Chuck Knows Church is a PR campaign produced by the United Methodist Board of Discipleship. It’s a series of online, informational videos ‘about stuff in the church.’

The ‘stuff in the church’ is explained to us by ‘Chuck,’ the host with a floppy head of hair and the harmless, vacant expression of Huey Lewis.

Last year I wrote this and more about the video series:

Chuck Knows Church majors in the minors precisely at a time in the life of the Universal Church when millions are choosing other majors.

Chuck Knows Church works to explain why people should be interested in our institution and its habits rather than exhibiting any evidence of having reflected on what we can do (different) to interest people in Jesus.

As scores of business experts have written, once an institution needs to explain and justify its practices (rather than offer the product) to customers, the institution is already in the throes of irreversible decline.

Though I stand by what I said in reference to that particular video (Church Knows Stoles) and have done my best to resist commenting on even more inane, insider topics (Apportionments, District Superintendents…District Superintendents? WTF?), I took a lot of crap for my critique. I don’t like to be a bully but with a target as easy as Chuck it’s difficult not come across as such.

One response, however, made me feel especially douchey (even if my name isn’t Jeremy):

Hello Jeremy,

I am the creator and senior producer of Chuck Knows Church (one of about 20 staff and volunteers). I just wanted to post here to say that there are real people that work hard each week to bring these short messages. I can assure you we are all very devout Christians who love Jesus and certainly have God at the center of every one of our conversations as we produce the series.

The series, like any on 250 cable networks and more than a million YouTube channels, is not for everyone. I get that. We are trying to reach an audience not normally captured with traditional methodologies. In that regard, it’s rather unique I guess.

And I also get that the success of any series or effort often has backlash. It’s to be expected. I’ve produced videos and films for the denomination and secular studios for more than 20 years, and that’s always the case.

As far as “where is Jesus” and “where is God”, I suggest watching this week’s episode on Transfiguration Sunday. You will find God and Jesus at the center.

I’ll stop there, but thanks for letting me post a comment.

I thought your comments were clever! I wish you the very best in your ministry.

Rev. Steve Horswill-Johnston

Egg, meet Face.

If I call them like I see them I figure, in a bit irony, I should be gracious enough to throw a bone at the exceptions. So here’s a Chuckie video more along the lines of actual Christianity I said I wanted:

Jason Micheli

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3 responses to Chuck Knows Church: Egg on My Face

  1. That’s nice of you to feel bad, but if they are posting videos on YouTube for public consumption, I hope they are prepared for far worse and less thoughtful criticism than that.

  2. It good that you are willing to recognize that “Chuck Knows Church” is not just about the minutia of church liturgy or institutional bureaucracy but, despite what one of your blog posts last year implied, also talks about Jesus. Here is another example from this week’s edition of “Chuck Knows Church”: http://www.youtube.com/watch?v=L6M74spnB_E&feature=youtu.be

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